Network Effect

Networks get their power from local connections, not just how big they are.

Networks get their power from local connections, not just how big they are. An audience is really a web of people interacting with each other, with brands, and with content. Each new connection makes the whole network more valuable, helping ideas and influence spread faster. By understanding how these connections are structured, we can quickly spot the key people and groups that drive engagement far better than traditional metrics can.